Unicorn Store - Movie Reviews - Rotten Tomatoes

Unicorn Store Reviews

July 25, 2019
You can practically see the gears of Larson's earnest intentions straining to churn out an earned resolution for her heroine, but it's tainted by the botched coming-of-age lesson we all have to endure to get there.
April 5, 2019
"Unicorn Store" vanishes in a puff of smoke.
Full Review | Original Score: C
April 5, 2019
[Brie] Larson approaches Unicorn Store with such earnest emotion - both in her performance and the film's direction - that the film quickly becomes something much more.
Read More | Original Score: 4/5
April 5, 2019
It's more often than not something of a slog, its insights shrug-worthy and its tone jarring in its shifts from candy-coloured whimsy to weepy dramatics.
Full Review | Original Score: 2/5
April 5, 2019
In fact, "Unicorn Store" becomes an argument for itself: If such a tacky fantasy can get produced, then clearly it's a viable enterprise for grown-ups.
April 5, 2019
Quirky to an extreme with not much to say about the millennial resistance to maturity.
Full Review | Original Score: 1.5/4
Top Critic
April 5, 2019
Unicorn Store is weird and funny, sweet and fearless, and it's another opportunity to see a fine young actress at work.
April 5, 2019
Wildly uneven, but more endearing than not.
Full Review | Original Score: 3/5
April 5, 2019
A candy-coated, willfully quirky wisp of a film; like a Michel Gondry fantasy dipped in glitter and rainbow sprinkles.
Full Review | Original Score: B
April 4, 2019
Ultimately "Unicorn Store" shows little appeal beyond, perhaps, a young-adult audience with a very high tolerance for glitter.
Full Review | Original Score: 2/4
April 4, 2019
Unicorn Store only ends up infantilizing millennials and, when it comes to Jackson's ethereal character, playing into offensive tropes.
April 3, 2019
Unicorn Store is so myopically intent on creating a whimsical bubble for its protagonist to live in that it ends up trapping itself inside.
Full Review | Original Score: C+
March 4, 2019
As flat or unwieldy as Unicorn Store can be at times, Larson invests Kit's love of all things bright, pastel and shiny with an affecting urgency, and ensures that her spirit animal is no gimmick.
September 15, 2017
... Brie Larson's "Unicorn Store" is too adult for kids, too childlike for adults, and too muddled for the motley lot of misfits and dreamers who just want to think different.
Full Review | Original Score: C
September 12, 2017
There's a serious mismatch between the personality of Samantha McIntyre's script ... and Larson's directing style, which feels entirely incompatible with whimsy.
September 12, 2017
With a less affected, more genuine script, Larson could star in and direct a great comedy. Unicorn Store is not it.
Full Review | Original Score: 2/5