Objectified (2009) - Rotten Tomatoes

Objectified (2009)



Critic Consensus: No consensus yet.

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Movie Info

A documentary that examines the complex relationship people have with manufactured objects and, by extension, the people who design them. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability.

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Critic Reviews for Objectified

All Critics (16) | Top Critics (11)

It gets you thinking.

June 5, 2009 | Rating: 3.5/4

That's what's great about his approach: he focuses on the most mundane of subjects and makes us think about them.

May 22, 2009 | Rating: 4/6 | Full Review…
Top Critic

This is real hothouse stuff, and Hustwit does a nice job elucidating it.

May 22, 2009 | Rating: 3/5 | Full Review…

Objectified is so straightforward, sensible and thought-provoking that it alleviates that design noise instead of adding to it.

May 8, 2009

Witty, engaging and exquisitely crafted.

May 8, 2009 | Full Review…

As sleek and handsome as any of the new and improved household items it exhibits.

May 8, 2009 | Rating: 3.5/5

Audience Reviews for Objectified

"Objectified" is a mildly interesting documentary about design that sadly has more to do with symbolically and futilely trying to reinvent the wheel but little to do with building a better mousetrap. Actually, towards the beginning there is some focus on crafting household items, like potato peelers, that are easier for people suffering with arthritis to handle. But most of the documentary concerns the outward designs of objects to make them more palatable for consumers. While much attention is paid to the coolness of the designs, the concept of planned obsolescence is pretty much ignored. And I know creating new designs can be used to fight against an increasingly disposable world but some items were simply meant to be used and thrown away. For the record, there is one item I would run inside a fire to get and that is my DVR which is an entirely practical choice.(Sue me, I'm not sentimental.) And is a $100 pen any better than the cheap pen I used to write up this review in my one subject spiral notebook? Admittedly, we do need some variety in life, or else we're going to be on page 80 of "Brave New World." And with Smart Cars, especially the yellow ones, you have the perfect combination of efficiency, function and a funky look, to offset the ugly, gas guzzling SVU's.

Walter M.
Walter M.

Super Reviewer

Darn, you already pushed the thumbs down icon and you haven’t read the review. This move is really focused for people in to the design of anything material. Having people verbalize about the creative process is like asking writers to paint about writing. The real interest is in the subtext, the people who are interviewed are obsessed with design, as I can say I am also. The though kept sneaking into my mind that none of the people interviewed have children except Marc Newsom. In the extra he explains he has a 9 mo old daughter and goes on a rant about the state of design of highchairs and other children’s goods. You can see the sleep deprivation in his eyes. There is a deep inner connection between creative drive and raising children. The most brief and most enjoyable interview is with Dieter Rams head of industrial design for Braun. Definitely catch the extended interview in the extras (yes they’re there you can only get there through the pop-up menu button). Naoto Fukasawa give some in site into Japanese asthetic in a rambling train of thought exposition. The opposite is Poala Antonelli who gives this boring academic long winded history of design, she has to be a uncreative barren and bitter designer.

Bill Cavros
Bill Cavros

Super Reviewer

Like a very well-produced Nova special, or a Discovery channel in-depth program, this documentary about industrial design is interesting and chatty and slightly dry. Some interesting stuff, not dull, but I like my documentaries a little more . . . grabby.

Jeff Talbott
Jeff Talbott

Super Reviewer

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